Privacy declaration

▼ Table of Contents

1 Responsible Authority

We are happy about you visiting our website. We would like to introduce you to the responsible authority in terms of data protection law as applicable:

Melanie Lirk
Innere Wiener Str. 48
81667 München
Phone: +49 (0) 17623860288
E-mail: ml@melanielirk.com

2 Privacy legacy officer

Melanie Lirk
E-mail: ml@melanielirk.com
Phone: +49 17623860288

3 General Information

Pursuant to our statutory obligations, we would like to inform you about the collection and use of your personal data.

When you use our website, personal data about you will be collected. This may happen by you entering the data yourself, for example your e-mail address. But our system also collects your data automatically, for example whenever you visit our website. This happens irrespective of the device or the software that you use to visit our website.

All data that you enter in our app is provided voluntarily; there are no disadvantages to you if you do not provide data. But without certain data, we are unable to provide services or to conclude contracts. Whenever such information is necessary, we will point it out to you.

On this website, the user’s personal data is only collected within the framework of the existing data-protection law, in particular the General Data Protection Regulation (GDPR). The legal terms used in the text are defined in Art. 4 of the GDPR.

The GDPR allows data processing in three cases in particular:

• in accordance with Art. 6 para. 1 (a) and 7 GDPR, when you have consented to us processing your data; in this Privacy Policy and in the cases of consent pursuant to Art. 4 no. 11 GDPR, we will inform you in detail and each time for what purposes and under what circumstances your data will be processed by us;
• in accordance with Art. 6 para. 1 (b) GDPR, when processing your personal data is necessary for negotiating, concluding or performing a contract;
• in accordance with Art. 6 para. 1 (f) GDPR, if the balancing of interests leads to the conclusion that the processing is necessary to protect our legitimate interests; this means in particular our interests to analyse, optimise and secure the offers on our website – meaning primarily the analysis of user behaviour, setting up profiles for advertisement purposes and storage of access data as well as the use of third-party providers.

3.1 Inventory Data

We collect inventory data as far as it is necessary to establish, negotiate or amend a contract (including one without remuneration) between us and the user. This can be: customer data (for example name, address), contact data (for example e-mail address, phone number), service data (for example services ordered, duration, payment). Upon establishing the user relationship, we will ask you for this data (for example name, address and e-mail address) and will also tell you which of the information is required to establish the user relationship.

3.2 Usage Data

We also collect usage data to allow users to use the services on our website. These may consist of: usage information (for example visited websites or parts, duration of visit, interest in services), content data (for example data, text, images, sounds, videos entered or uploaded by you), meta data (for example identity of your device, location, IP address).

We will only combine usage data if and insofar as it is necessary for billing purposes. Otherwise, we will only put together usage data pseudonymously and only insofar as you have not objected. You may send this objection to the address indicated in the “About Us” section or the responsible authority indicated in this Privacy Policy at any time.

The legal basis for this data processing are our legitimate interests pursuant to Art. 6 para. 1 (f) GDPR in analysing the website and your use, possibly also the statutory permission to store data as part of the negotiation of a contract pursuant to Art. 6 para. 1 (b) GDPR.

4 Hoster

4.1 ALL-INKL.COM

Our Website is presented in the Internet by a service provider. We use the service of ALL-INKL.COM, Neue Medien Münnich, Owner: René Münnich, Hauptstraße 68, D-02742 Friedersdorf. We have concluded a data processing agreement with our provider. With this contract, our provider is obliged to process the data according to our instructions. You can find more information on data processing at our provider in his privacy policy at https://all-inkl.com/datenschutzinformationen/. The legal basis for this data processing is on the one hand our legitimate interest in a technologically perfect online offering and its design and optimization in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, and, on the other hand, our contractual or pre-contractual legal relationship in accordance with Art. 6 para. 1 (b) GDPR.
Furthermore, our provider stores information, the so-called server log files, each time the website is used; this is information which is automatically transferred by your browser. In detail, this data consists of:

• your IP address
• type and version of your browser
• host name
• time of visit
• the page from which you came to our page
• name of the page opened
• exact time of usage as well as
• the amount of data transferred

This data will only be used for statistical purposes and do not allow us to identify you as a user.“

5 Advertisements

Before sending you advertisements, we will ask for your explicit consent pursuant to Art. 4 no. 11 GDPR, except in cases of advertisements for similar products to the one you already acquired. This will happen in particular when you grant us consent to mail our newsletter or when you fill out a contact form.

You may withdraw your consent at any time in accordance with the subsequent section “Consent”.

6 First Contact through Electronic Request

If you contact us in electronic form (for example by mail, fax, phone, messenger, etc.), we store and process the data which you have given us (for example name, contact information, content of the request). This is based on our legitimate interest in an effective communication with customers in accordance with Article 6 para. 1 (a) GDPR and, as far as it concerns a request to enter into or to perform a contract, also with Article 6 para. 1 (b) GDPR.
We will only pass on this data to third parties as far as required for the performance of the contract (in accordance with Article 6 para. 1 (b) GDPR), by the overwhelming interest in effective services (in accordance with Article 6 para. 1 (f) GDPR) or based on your consent (in accordance with Article 6 para. 1 (a) GDPR) or if there is another legal permission or obligation.
You may ask us at any time and without any cost to provide information about the purpose of the processing, the origin and the recipient, if any, of your data. You may also request that we correct, delete or limit the processing of your personal data. You may object against the (further) processing of your data at any time and you have a right for the data to be made transferable as well as the right to file a complaint with the competent supervisory agency.
In general, your data will only remain stored as long as required by the purpose of the respective data processing. A longer storage is an option, in particular when required in order to pursue our rights, for other legitimate interests of ours or when there is a statutory duty to keep the data longer (for example record-keeping under tax law, statute of limitations).

7 Consent

Whenever we ask you for your consent for the processing of your data, we will inform you in clear language and in an easily accessible way about the cases for which you will be granting your consent. Any consent that we ask you for is voluntary. Any advantage that you wish to gain by granting consent is also available without consent; simply ask us.

Regarding any consent, you have the right to revoke any consent given to us for the processing of your personal data at any time. You just need to contact us without any particular formal requirement, for example through our contact form, an e-mail to the e-mail address indicated in the “About Us” section or a link to unsubscribe (if offered by us). Your withdrawal has no effect on the legality of the data processing carried out up to that point.

8 Storage Period

Generally, your data will only remain stored as long as required by the purpose of the respective data processing. Storage beyond that is possible in particular if it is still required for pursuing our rights or for other legitimate interests of ours.
For your inventory data which were necessary to perform a contract (including one without remuneration), this means that we store this data until the complete performance or termination of the contractual relationship plus the limitation period (which is generally 2 or 3 years) plus an adequate extra time for potential interruptions of the limitation period.
For your usage data which was collected in the course of your use of the website, this means that we will store it only for the time still required for the proper functionality of our website and as long as we still have a legitimate interest. Statistical information will be primarily stored by us in pseudonymous form.
Beyond that, we still store your data for as long as we are required to do so by law. This concerns in particular the tax-law requirements to keep records, usually for 6 or even 10 years.

9 Cookies

9.1 More then essential Cookies

Upon opening the website, we have asked you to consent to the storing of certain cookies which will be placed while you visit our website. Based on your consent pursuant to Art 6 para. 1 (a) GDPR, our website thus uses cookies, so that our offer can be used in a better, more effective and more secure way.
Cookies are text files that are stored on your computer and which store certain data about your user behavior on our page, so that certain features or offers can be made available to you based on your previous use. These can be “session cookies”, which are automatically deleted when you leave our website. Other cookies are stored on your computer permanently until you delete them. That allows us to recognize your browser when you visit our website again and to provide you with features or offers according to your previous usage.

Your browser allows you to prevent the use of cookies in general or in specific cases. Please check the instructions for your browser to find out more about this. You can also delete cookies following these instructions which we have listed for you:

for Chrome: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=en
for Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
for Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
for Edge: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
for Internet Explorer: https://support.microsoft.com/en-gb/help/278835/how-to-delete-cookie-files-in-internet-explorer

Blocking cookies may limit the functionality of our website and of other websites visited by you.
More information on this topic, in particular how you can administer, limit or completely disable third-party cookies and technologies with a similar purpose, can be found at:
https://www.aboutads.info/choices
https://www.youronlinechoices.eu
https://www.networkadvertising.org/choices

9.1.1 Greatives

In order to obtain your consent to store certain cookies on your device and to document this in line with data protection law, and in line with our legal obligations under Art. 6 para. 1 sentence 1 (c) GDPR and our legitimate interest in accordance with Art. 6 para. 1 (f) GDPR, we use the product Greatives of Pl. Vasileos Georgiou V 6, Psichiko 154 52, Griechenland.
Upon opening our website, the following data will be sent to Greatives: your consent or the withdrawal of your consent for placing cookies, a cookie placed in your browser by Greatives, type and version of your browser, information about your device, the time of your visit to our website as well as your IP address in an anonymized form. Because it is anonymous, collecting the IP address does not link to any person and only serves the purpose of having evidence for the consent granted.
You can find detailed information about the purpose of the collected data and about the privacy policy of Greatives at: https://greativesweb.design/privacy-policy/
If you want to withdraw your consent, simply delete the cookie in your browser. For information on deleting cookies, we refer you to the chapter “cookies” in this privacy policy. If you re-enter/reload our website, you will be asked for your consent to place cookies again.

10 Transfer of data

10.1 Transfer to other countries, particularly USA

Our website uses external providers located outside of the EU for different features. In particular, the use of cookies, active Java scripts and other technology can lead to processing and storage of your data outside of the EU. But we will not transfer your data to a third country, unless the EU Commission has determined that there is a similar level of data protection as in the EU or unless you have provided us with your informed consent or we have agreed on the standard contractual clauses for the protection of your data with the provider.

11 Users‘ Rights

You may request us anytime to provide information about the personal data stored about you free of charge. To avoid misuse, this will require personal identification.

11.1 Deletion, Correction, Limitation

You may at any time demand from us that we correct (or complete) incorrect data as well as a limitation of the processing of data or deletion of your data. This applies in particular if the reason for processing the data is no longer valid, if a required consent has been revoked and there is no other legal basis or if our data processing is unlawful. We will then correct, block or even delete your personal data without delay as far as permitted by law.

11.2 Objection

The right to object to advertisement is governed by our text regarding consent:

11.3 Data Transfer

You may request us to transfer the data stored about you in machine-readable form.

11.4 Complaint

If you feel that our data processing has violated any of your rights, you may file a complaint with the competent regulatory agency (here you find a list of the agencies).

12 Changes to the Privacy Policy

If and when factual or legal reasons will compel us to amend the Privacy Policy, we will update this page accordingly. This will not change the consent provided by the user.

13 Data Entry

13.1 Encryption of Data Entry

When you enter data on our website, whether in a contact form, during the registration process, when you log in or for payment purposes, the website, where you enter the data, is encrypted. Thus, third parties can not read what you enter. You will recognise the encryption by the lock symbol in your browser and by the URL beginning with “https“ instead of “http“.

13.2 Contact Forms

13.2.1 General contact form

When you fill out a contact form or when you send us an e-mail or another electronic message, your information will be stored for the processing of the request, for possible follow-up questions or for other related questions and will only be used to follow up with the request.

Your data will be transferred in an encrypted manner, preventing third parties from reading your data while it is being entered.

Basis for this storage is the safeguarding of our legitimate interests in regard to communication with interested users pursuant to Art. 6 para. 1 (f) GDPR and in the case of inquiries prior to entering into a contract also the performance of a contract pursuant to Art. 6 para (b) GDPR.

Your data remains stored for as long as the processing of the request requires, in particular as long as the storage is still necessary to perform the contract, to pursue our rights or for our other legitimate interests or we are compelled by law to keep your data stored (for example based on tax-law requirements to maintain files).

13.3 Registration

If you register on our website, we will ask for compulsory and potentially also non-compulsory data in accordance with our registration form for the purposes listed hereinafter.
Your data will be entered in an encrypted manner, so that third parties cannot read your data while being entered.
The legal basis for this storage is our legitimate interest in communication with interested users in accordance with Art. 6 para. 1 (f) GDPR and also the storage of contractual data in accordance with Art. 6 para. 1 (b) GDPR in case of contracts, including non-remunerated ones.
Your data will remain stored for as long as you remain registered, particularly as long as the storage is still required to perform the contract, to pursue our rights or for our other legitimate interests or for as long as we are required by law to store your data (for example pursuant to tax-law requirements to store documents).

13.3.1 Webinar

If you register for a webinar, we will ask for your e-mail address and your first name, because we like to address you personally. We will only use your data to inform you about the implementation of the webinar as well as possibly about information which is necessary for the webinar to be carried out (for example change of date, participation requirements, technical details) and materials (like slides, content information). Your data will be deleted after the completion of the webinar.

13.3.2 Course Registration

If you register for a course, we will ask for your data according to the registration form, because we like to address you personally. We will only use your data to inform you about the implementation of the course as well as possibly about information which is necessary for the course to be carried out (for example change of date, participation requirements, technical details) and materials (like slides, content information).

13.3.3 Webinar

If you register for a webinar, we will ask for your data according to our registration form, because we like to address you personally. We will only use your data to inform you about the implementation of the webinar as well as possibly about information which is necessary for the webinar to be carried out (for example change of date, participation requirements, technical details) and materials (like slides, content information).

When you registered, we informed you that you can object to the use of your e-mail address for future advertisement at any time and without any fees by clicking the unsubscribe link included in every e-mail or by sending us an e-mail to the e-mail address listed in the “legal notice” section without any further formal requirement. We retain the right to send you ads for similar products, unless you object.

13.3.4 Course Registration

If you register for a course, we will ask for your data according to the registration form, because we like to address you personally. We will only use your data to inform you about the implementation of the course as well as possibly about information which is necessary for the course to be carried out (for example change of date, participation requirements, technical details) and materials (like slides, content information).

When you registered, we informed you that you can object to the use of your e-mail address for future advertisement at any time and without any fees by clicking the unsubscribe link included in every e-mail or by sending us an e-mail to the e-mail address listed in the “Legal Notice” section without any further formal requirement. We retain the right to send you ads for similar products, unless you object.

14 Blog / Comments

14.1 Comments

If you comment something on our page, we will save your IP address to make sure that only lawful comments will be published. After reviewing and allowing the comment by us, this data will be deleted. We will also save your comment as well as the information entered together with it (for example user name or e-mail address).

Basis for this storage is your consent pursuant to Art. 6 para. 1 (a) GDPR, which you provide to us by filling in the comment field. You may revoke this consent at any time, you just need to contact us without any particular formal requirement (for example by unsubscribing, contact form or e-mail). This withdrawal has no effect on the legality of the data processing that has occurred up to that point.

Your data remains stored for as long as the comment is saved, for as long as required for us to pursue our rights or for our other legitimate interests or for as long as we are required by law to keep your data.

You can also subscribe to subsequent comments. In this case, you will receive a confirmation email to verify that you have entered the email address yourself. In it you will find instructions on how to unsubscribe from the comment subscription at any time.

14.2 Gravatar

With the standard settings, WordPress also uses Gravatar to attribute an avatar to you. In that process, your IP address is transmitted. For reasons of data protection, we have deactivated the Gravatar feature.

15 Newsletter

15.1 Mail Chimp

If you subscribe to the newsletter offered on our website, we will inform you in detail about the information you will receive, which of your data will be stored and what it will be used for. We will not pass on your data to third parties and we will only use it to mail the newsletter.

We will only mail you the newsletter if you have given us your prior permission. To that purpose, you will receive an e-mail from us with a link and further instructions and our request for your consent. By clicking on this link, you declare your consent to receiving the newsletter and our advertising.

Because we are legally obligated to record your permission as part of the so-called double opt-in, your order of the newsletter, the mailing of our e-mail of consent and your consent by clicking on the link will be recorded and saved with location and time as well as with your IP address.
The basis for the storage is your consent pursuant to Art. 6 para. 1 (a) GDPR, which you grant to us by registering for the newsletter. You may revoke this consent at any time, you just need to contact us without any particular formal requirement (for example through the contact form or an e-mail or the unsubscribe button in each e-mail). This withdrawal has no effect on the legality of the data processing that has occurred until that point.

For mailing the newsletter, we use (based on our legitimate interest in a technologically perfect processing of our customer information and analysis) the provider MailChimp (Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA) from the USA.
This means, your data will be exportet to the USA. We have concluded a data processing agreement including the EU standard contractual clauses with our newsletter provider, in which he guarantees to protect your data in compliance with the GDPR and manage your data solely as ordered by us.

In our newsletter, we will also explicitly ask you to provide your consent to transferring data to MailChimp and to the USA. You will declare that consent by clicking on the link, but you may revoke it at any time. For the handling of your data at MailChimp, we refer you to the Privacy Policy of MailChimp at: https://mailchimp.com/legal/privacy/.
MailChimp will only use your data for mailing the newsletter and for evaluating that mailing on our behalf. In addition to that, MailChimp will only use your data to improve their own service. But MailChimp will not use the data to contact you directly or to pass on your data to third parties.

The mails used by MailChimp contains a “web beacon“, which will inform MailChimp about the opening of the newsletter and/or the clicking on a link contained therein by you. As part of that process, information regarding your browser, your location and your IP address will be transmitted to MailChimp. This information will be used to optimise our communication with you.

Our newsletter provider will also use this data for purposes of analysis and optimisation of their own service, but only in pseudonymised form (meaning that your identification is not possible). But your data will not be used by the provider to contact you directly.

Your data will remain stored for as long as you are stored in our mailing list, the storage is required to enforce our rights or it is necessary for our legitimate interest or we are required by law to keep your data.

16 Social Media

16.1 Social Media Links

16.1.1 General Information

We refer with links to our social media presences. When you follow any such link to the social media site, your data will be broadcasted to that site. The social media site will normally store a cookie in your browser and to your account information there, especially, if you are logged into your social media account on the site. The social media site can analyse your use of the platform and your browsing habits and will use these for targeting advertisements based on your interests. That can lead to ads being shown to you when browsing in- and outside of the social media site. Please inform yourself about the use of your data on these sites and use them only, when you agree to that use of your data, that happens on that social media site, in particular, when you are not using that social media site for the first time. We have added links to all the privacy policies of the social media site for your information.

16.1.2 Facebook

Our website uses links to our presence in the social network of Facebook by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland. It is just a normal link. Thus, when you open our site, Facebook will not learn of your visit to our website. But once you click on the link, you will be led to Facebook, allowing Facebook to learn that you have visited out site.
Your data will be forwarded by Facebook Ireland on the base of the standard contractual clauses to Facebook USA.
The collection and use of your data which is possibly carried out by Facebook after clicking on the link is beyond our knowledge or control. You may find further information in Facebook’s privacy policy at https://en-gb.facebook.com/policy.php.

16.1.3 Instagram

Our website uses links to our presence in the social network of Instagram by Instagram LLC, now Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland.

It is just a normal link. Thus, when you open our site, Instagram will not learn of your visit to our website. But once you click on the link, you will be led to Instagram, allowing Instagram / Facebook to learn that you have visited out site.
Your data will be forwarded by Facebook Ireland on the base of the standard contractual clauses to Facebook USA.
The collection and use of your data which is possibly carried out by Instagram/Facebook after clicking on the link is beyond our knowledge or control. You may find further information in Instagram’s privacy policy at
https://help.instagram.com/155833707900388.

16.1.4 Linkedin

Our page uses links to our presence on the social network LinkedIn, provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, as a subsidiary of LinkedIn Corporation, 2029 Stierlin Ct. Ste. 200 Mountain View, CA 94043, USA.

It is just a normal link, which means that upon opening our page, LinkedIn won’t learn anything of your visit to our website. But when you click on the link, you will be taken to LinkedIn, and then LinkedIn will also learn that you visited our page.

Thus, your data may be forwarded to the USA.

We have neither knowledge of, nor any influence on the possible collection and processing of your data by LinkedIn after clicking on the link. Further information can be found in LinkedIn’s privacy policy at https://www.LinkedIn.com/legal/privacy-policy?_l=de_DE.

16.1.5 Vimeo

Our website uses links to our presence in the social network of Vimeo, Inc., 555 West 18th Street, New York, New York 10011, USA. It is just a normal link. Thus, when you open our site, Vimeo will not learn of your visit to our website. But once you click on the link, you will be led to Vimeo, allowing Vimeo to learn that you have visited our site.
That way, your data will be transferred to the USA.

The collection and use of your data which is possibly carried out by Vimeo after clicking on the link is beyond our knowledge or control. You may find further information in Vimeo’s privacy policy at https://vimeo.com/privacy.

16.1.6 WhatsApp Business

For our communication with interested parties, users and customers, we use the WhatsApp messenger. It is provided by WhatsApp Inc., 1601 Willow Road, Menlo Park, California 94025, USA. The legal basis for our use of WhatsApp depends on your way of using it.
Questions regarding our services will be processed based on the permission for contractual data in accordance with Art. 6 para. 1 (b). If we have used WhatsApp to ask you to consent to communication with us via WhatsApp, we will process your data based on that consent pursuant to Art. 6 para. 1 (a) GDPR. We also use WhatsApp based on our legitimate interest in a technologically perfect online offering and its design and optimisation in a fast and technologically always available user and customer communication in accordance with Art. 6 para. 1 (f) GDPR.
The whole communication via WhatsApp is peer-to-peer encrypted. Hence, third parties cannot access the communication. We don’t know what access WhatsApp has itself, but WhatsApp does collect and store so-called metadata, like information about who sent a message to whom at what time.
WhatsApp will only use your data for sending messages and for analyzing the messenger on our behalf. Beyond that, WhatsApp will only use your data in order to improve their own services. WhatsApp will however not use the data to contact you directly, nor pass on your information to third parties. Your data may however be forwarded by WhatsApp to the USA and to Facebook, which owns WhatsApp. For the details of how your data will be handled by WhatsApp, we refer you to the privacy policy of WhatsApp .
To ensure the best possible data protection when using WhatsApp, we only use the business version of WhatsApp and have configured WhatsApp in such a way that it does not apply its automatic data matching with the phone book of the mobile device used. We have also concluded a data-processing agreement with WhatsApp, according to which WhatsApp will only process your information in accordance with our instructions.
Your messages will remain stored as long as required by the processing of the communication, in particular as long as required for the performance of the contract, for pursuing our rights or for our other legitimate interests or if we are bound by law to keep your data longer (for example pursuant to tax-law requirements to keep documents).

16.1.7 YouTube

Our website uses links to our presence in the social network of YouTube by YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA, represented by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. It is just a normal link. Thus, when you open our site, YouTube will not learn of your visit to our website. But once you click on the link, you will be led to YouTube, allowing YouTube to learn that you have visited out site.

The data collected by Google may be transferred by Google to countries outside of the EU, in particular to the USA.

The collection and use of your data which is possibly carried out by YouTube after clicking on the link is beyond our knowledge or control. You may find further information in YouTube’s privacy policy at
https://www.google.de/intl/de/policies/privacy/.

16.2 Social Media Videos

16.2.1 Vimeo (Two Klick)

Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR we use Vimeo, a service provided by Vimeo, Inc., 555 West 18th Street, New York, New York 10011 in order to embed videos.
To protect your data, we have installed a two-click solution. That way, Vimeo won’t learn about your visit once you access our website, but only once you actually click the button. If you confirm the plugin while being logged in at Vimeo, Vimeo may attribute your use to your user account.

That way, your data will be transferred to the USA.

The collection and use of your data which is possibly carried out by Vimeo after clicking on the link is beyond our knowledge or control. You may find further information in Vimeo’s privacy policy at
https://vimeo.com/privacy.

Regarding the general approach to cookies and their deactivation, we refer you to our general information in this Privacy Policy.

16.2.2 Youtube (Two Click)

Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR we use YouTube, a service provided by YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA, represented by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland in order to embed videos.
To protect your data, we have installed a two-click solution. That way, Google won’t learn about your visit once you access our website, but only once you actually click the button. If you confirm the plugin while being logged in at YouTube, Google may attribute your use to your user account.

The data collected by Google may be transferred by Google to countries outside of the EU, in particular to the USA.

The collection and use of your data which is possibly carried out by YouTube after clicking on the link is beyond our knowledge or control. You may find further information in YouTube’s privacy policy at
https://www.google.de/intl/de/policies/privacy/.

Regarding the general approach to cookies and their deactivation, we refer you to our general information in this Privacy Policy.

17 Google

17.1 Google Ads

Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use Google Ads, an online advertisement network provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.

With this system we can advertise in the Google ads network, which will be displayed on other websites, search results or other places on the internet. With Google Ads our ads will be primarily shown to users, who are most likely interested in them. This allows us, to market more specific. Google uses a Cookie to display the ads based on the interests of the user. The Cookie will be read by “web beacons” on the Website of the Google ads network.
The Cookies contain data about technical specifications of your system, the websites visited, the interests shown and which ads were clicked.
At the same time we have a „Conversion Cookie“. With it Google shows us anonymize statstics without personal data. It is just about how often our ads were clicked.
Also Google will use all data out of these Cookies just in a pseudonymized way, without being able, to follow your actions individually. The data is just analysed concerning the cookie itself, otherwise only, if you have given Google your specific consent to use the data with respect to you individually.

The data collected by Google may be transferred by Google to countries outside of the EU, in particular to the USA. We have concluded a data processing agreement with Google, according to which Google only processes your data according to our instructions. This agreement ensures, that your data will be transferred to the US solely on the base of the standard contractual clauses. The European Court has ruled, that these clauses could provide a legal ground for transferring personal data outside of the EU.

As we have already explained about cookies in general in our Privacy Policy, you can prevent the saving of cookies through the relevant preferences in your browser, but this may limit the functionality of our website.

Alternatively, you can use your browser to deactivate only interest-targeted ads on Google as well as interest-targeted Google ads on the web. To do this, you have to go to http://www.google.de/settings/ads and activate the “Off” button or use the deactivation at https://myaccount.google.com/privacycheckup?. Further information about your preference options regarding this issue and the data protection of Google can be found at https://www.google.de/intl/en/policies/privacy/?fg=1.

For the general approach to cookies and their deactivation as well as regarding the passing of data to third parties, particularly to the USA, we refer you to our general information in this Privacy Policy.

You will find more information about Google’s precautions regarding data protection at the following link:
https://www.google.de/intl/en/policies/privacy/ .

18 Online calendar

18.1 Calendly

Based on our legitimate interest in a technologically perfect online offering and its design and optimization in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use the calendar of Calendly https://calendly.com/de, a service offered by Calendly LLC, 1315 Peachtree St NE, Atlanta, GA 30309, USA, to make appointments.

Thus, the data you enter while making an appointment will be passed to Calendly. Your data will be transmitted to the USA in that process.
You can find more information about the privacy policy of Calendly at https://calendly.com/de/pages/privacy. We have entered into a contract on data processing with Calendly, according to which Calendly will only process your data according to our instructions.

In order to arrange an appointment, we ask for the data requested in the Calendly form and we collect your IP address at the time of entry. This data will not be passed to third parties by us or by Calendly and only serves statistical purposes and for arranging appointments. Data entry will be encrypted, preventing third parties from reading your data while you enter it. You will find more information about the data collected by Calendly and how they process your data in the privacy policy of Calendly .

Your data will remain stored as long as the reason for the appointment is still relevant, in particular as long as the storage is still necessary to perform the contract, to pursue our rights or for other legitimate interests of ours or as long as we are required by law to keep your data stored (for example by tax-law requirements on the keeping of records). If the appointment passes without any consequences, your data will be deleted.

18.2 Spotify

Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm, Sweden, for embedding sound files. Normally, when you access a page with embedded sound files, your IP address will be sent to the provider and cookies will be placed on your computer. But we use a two-click solution, which means that the provider will only learn your IP address and of your visit to our website once you have clicked on the button. If you activate the plugin while you are signed in with the provider, the provider can attribute your use to your user account.

We don’t know which data the provider will then collect and how they will use it, nor do we have any influence over this. You will find more information about this in the provider’s privacy policy at: https://www.spotify.com/de/legal/privacy-policy/

Regarding the general approach to cookies and their deactivation, we draw your attention to our general remarks about cookies in this privacy policy.

19 Videoconferences, Webinare and Onlinemeetings

19.1 Zoom

We use external communication providers (external providers or platforms for our video conferences, audio conferences, webinars or other online meetings and online communication), in this case the provider ZOOM Video Communications Inc., San Jose Office, 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. This is based either
– on our contractual or pre-contractual legal relationship in accordance with Art. 6 para. 1 (b) GDPR,
– on your consent if we have obtained that before (for example for a recording) in accordance with Art. 6 para. 1 (a) GDPR or
– on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR.
Each time you use our external communication provider, any data that you enter, indicate or show during the communication (in particular contractual data like name and e-mail, usage data like the browse used, visited websites, duration of the visit, referrer URL and your IP address, content data like audio and video communication and/or recordings, chat protocols, shared screen content) will be transmitted to the external communication provider and stored by them. We use settings that guarantee as much privacy as possible, and you can be careful about your privacy as well. For example, you can register with alias names or with one-time e-mail addresses or (partially) deactivate your transfer of audio and video.
This means that your data will be transmitted to the USA. We have a contract according to the EU standard contractual clauses with our external communication provider, in which he guarantees to protect your data in compliance with the GDPR. Additionally we have concluded a data processing agreement with the external communication provider, according to which they will only process your data in accordance with our instructions.
Your data will remain stored as long as necessary for the purposes of your consent, for performing the contract, to pursue our legal rights or for other legitimate interests of ours or as long as we are required by law to keep your information.
Neither we nor the external communication provider will pass on your data to third parties. Exceptions may be made for analysing the user date for service and security purposes as well as for marketing purposes of the external communication provider. For the further use of your data by the external communication provider, we refer you to their terms and conditions https://zoom.us/terms and the associated privacy policy https://zoom.us/privacy
Insofar as external communication providers store cookies or other trackers on your device, we refer you to our general information about dealing with cookies and deactivating them in this privacy policy.

20 E-Commerce Platforms

20.1 Digistore24 partner programme

Based on our legitimate interest in an economically sound online offer in accordance with Art.6 para. 1 (f) GDPR, we take part in the Digistore24 partner programme, offered by Digistore24 GmbH, St.-Godehard-Strasse 32, 31139 Hildesheim, Germany.
On our website, there will be advertisement for offers sold by Digistore24 and links to offers by Digistore24. If you click on an ad or such a link from our website, Digistore24 will recognise, thanks to cookies stored on your computer, that you have come from our website. We will receive an affiliate commission for this.
You can find information about the use of your data by Digistore24 in the privacy policy https://www.digistore24.com/page/privacy of Digistore24.
You can change the cookie settings on your computer or disable them altogether. We refer you to the general explanations about cookies in this Privacy Policy above.

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This is our current valid privacy policy from 19.09.2021